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Also known as recut trailers, involve collecting multiple pieces of film footage from one or multiple movies and editing them to create a new trailer.
Trailer mashups are often created for a movie that does not exist now or to change the genre of an existing film. These are derivative works as
defined by the United States Copyright Act 17 U.S.C. § 101, and as such, may find protection from copyright claims under the doctrine of fair use.
The trailer mashups are not only a user generated form of digital creativity but a way to create anticipation for future releases, working in tandem with
current movie trailers. Movie trailers are
designed to give minimal plot detail and to create hype and anticipation. Fan made trailer mashups
allow the audience to perform their own cinematic spin on current movie footage. This allows the trailer to focus on a specific actor or portion of the film. It could even change the plot or genre of the film entirely.